News / 18 April 2014

The power of advocacy and influencing

The construction of a dam causing floods and displacing the local population; small farmers unable to compete with large-scale farms;  workers forced to work under harsh conditions and for low wages. These are all examples of the impact activities by companies, governments and policy makers can have in the areas where the activities take place. How can companies, investors and governments be persuaded to change their policies? Based on 10 success factors, the Fair, Green & Global Alliance shares its experience in the booklet ‘The power of advocacy and influencing’.

This publication gives a clear view on the many forms and shapes that advocacy can take. Recently minister Ploumen of Foreign Trade and Development has pointed out the importance of this role as watchdog: advocacy and influencing are imperative for sustainable and inclusive growth. Trying to change policies is more than just treating symptoms; it delivers structural positive changes with a wide scope, enforces local voices and promotes sustainable development of southern countries.


The Fair, Green and Global Alliance is formed by Both ENDS, Clean Clothes Campaign, Milieudefensie, ActionAid, SOMO and TNI. Together they join forces with southern partners in order to influence and change the local and international policies of governments, companies and other NGOs.


The publication (in Dutch): ’De kracht van pleiten en beïnvloeden’

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