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Blog / 23 April 2025

The power of trust

Trust builds trust. That is what I have learned from how Both ENDS works - within our team, with partners in joint strategies and advocacy, and in our relationships with partners as a funder. Trust is the foundation. It is what allows compassion to grow, what gives rise to hope, and what fuels real solidarity. This is especially powerful in contrast to the prevailing global trend of political and international leaders who prioritize hard measures and self-interest, ignoring relations of trust. It is even more reason for us to share what we have experienced when we put trust first.

And that is exactly what we did. Recently, we gathered with a wonderful group of funders to share and learn from one another about trust-based finance. I felt deeply proud to share learnings from our flagship initiative, funded by the Postcode Lottery: Dare to Trust  - an unconditional funding initiative for Women Environmental Human Rights Defenders. In this project, they determined themselves how the funds were used and how they reported back. They dreamed together, built safe spaces, community kitchens, learning hubs, developed sustainable agroforestry projects, and kickstarted their own businesses. They chose to invest in their own healing and wellbeing. Some paid off debts so they could begin building a future again. And they reinforced their own communities and environmental organizations.

During the gathering, I was inspired by how deeply committed so many of us are to making trust the foundation of our work. The willingness was not only present - it was abundant. Powerful ideas emerged around overcoming the barriers that still stand in our way, including with regard to due diligence and ways to coordinate and leverage knowledge and networks between funders. Compelling examples of success were shared – on how to guide boards of funders in trust-based finance and demystifying common misunderstandings.

I believe every organization can find its own path toward trust. At Both ENDS, our journey began when we were founded over 35 years ago. From the very beginning, we have focused on connecting environmental movements around the world, working with them through knowledge sharing, collaboration, and joint strategizing. Trust was always at the heart of these relationships. As we took on new roles with partners, both as strategic advocacy allies and funders, we saw again and again just how essential trust is. Trust guides how we set agendas and shape strategies together. It shapes how we each use our own leverage. It is the basis for programs like the Joke Waller-Hunter Initiative , where we fund young environmental leaders in following their own ambitions. It fuels initiatives like the Global Alliance for Green and Gender Action , where we support gender and environmental movements. And this trust journey is far from over. Over the past few years, we have reflected deeply on the power we hold and how we can do better in our Examination of Power process . That process has been humbling, energizing, and transformative. And it has enabled us to take important next steps. In our new strategy - soon to be released - we have made a clear and conscious choice: to create space for care, restoration, and healing for those on the frontlines of environmental justice. A system of care that supports long-term, sustainable change.

Are you interested to know more? You are most welcome to join the (free) Dare to Trust webinar on the 21st of May!  

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