"We are open about prices to farmers. We have nothing to be ashamed of," says Patrick Barthelemy, founder of Cassia Co-op. By removing middlemen from the supply chain, the Dutch-Indonesian company is able to pay more to small-scale cinnamon farmers in Kerinci, Sumatra. With the help of the Communities for Change Alliance between Cordaid and Both ENDS, Cassia Co-op promotes sustainable agriculture and self-organisation of farmers.