Last week, the first tickets for the World Cup in Brazil went on sale. A total number of around 3.3 million tickets will be available, costing between $90 and $990 each. But who will benefit? Recent demonstrations in Brazil have revealed that the World Cup in 2014 is not all good news, as the majority of the Brazilians seemed to have believed for a long time. Our colleagues from CASA, a Brazilian small grants organisation focusing on environmental issues and sustainable development, are looking for practical ways to turn the tide and make a positive contribution.