Fair Flowers Fair Plants



Fair Flowers Fair Plants (FFP) is a label for consumers in the European market. The label is meant to give an economic incentive to flower producers in developing countries (the South) and in industrialised countries (the North) who are producing cut flowers, foliage and plants under sustainable conditions. These producers respect minimum labour, human rights and environmental standards. FFP is set up by Both ENDS in close cooperation with public and private partners such as The Dutch Ministry of Foreign Affairs; international flower producers; traders, trade unions and NGOs.


The export-oriented production of flowers and plants used to be restricted to European countries as The Netherlands, Italy and France. But since the eighties, flowers are also grown in Kenya, Ethiopia, Tanzania, Colombia and Ecuador because of their favourable climate, the low labour costs and the relatively cheap land prices. Cut flowers are an important source of income and employment in these countries.

The industry however also has a dark side. The production of flowers in the North takes place in greenhouses, which are heated by natural gas and cause CO2 emission. The flowers from the South have to be flown to the consumers in the North: this causes CO2 emission as well. For the production of flowers, many pesticides are needed. In the South, labour conditions are often poor: many workers fear for their health, written contracts hardly exist, trade unions are not welcome, the wages are low and female workers are often sexually harassed.

There are producers however who try to move forward and incorporate measures to protect the natural and working environment in and around the farm. More and more European consumers are aware of the products they buy concerning environmental and labour conditions


FFP creates a platform where all the stakeholders in the flower chain can meet and debate. NGOs such as Both ENDS and our partners safeguard human rights and the environment, trade unions represent the intrests of the workers, growers are responsible for quality, quantity and diversity of flowers and traders are the spill between producer and consumer. Through FFP, responsible flower growers and traders are rewarded. Trade unions and NGOs can make a distinction between good and bad producers. Both ENDS also tries to create a platform for discussion on sustainable flower production and trade, in order to diminish the negative impact of flower industries on the environment and its communities.



For an overview of FFP actors please click here.


Nathalie van Haren, Projectleider

Eva Schmitz, Projectmedewerker


  • FFP has interested producers in: Colombia, Costa Rica, Ecuador, Ethiopia, Guatemala, India, Kenya, The Netherlands, South Africa, Sri Lanka, Tanzania and Uganda.
  • There are pilot projects in German, French, Swedish and UK markets.
  • In the Netherlands the FFP logo is presented on the auctionclock when FFP flowers are being auctioned.


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